WHY.

Consumers and regulators are waking up. Many technology companies have grown quickly, prioritising business objectives over the transparency or accountability of their services. Users are recognising they are losing autonomy. There is an increasing sense that technology is not being built for the greater good.

Some start-ups are beginning to effectively challenge the status quo, with alternative business models and approaches putting responsible technology at their heart. Disruption is coming. Companies which can address rising concerns by recognising the importance of accountability, transparency and autonomy will be the leaders of the pack in the next wave of tech evolution.

The triple bottom line is at the heart of 21st century business. But for technology companies, responsible business that considers people, profit and planet is more than just good business. As technology increasingly shapes the way that our society lives and breathes, responsible technology is about building tools and services, which will shape our future world. Digital wellbeing is then about educating people to use that technology well.

HOW.

Digital Wellbeing and Responsible Technology are closely connected. At the heart of both is the importance of returning autonomy to users. We help executives, management and policy makers to understand these concepts.

We create frameworks to help our clients understand how digital wellbeing affects their people. We show them how responsible technology affects the strategies they make and the products that they build.

We help our clients to understand the latest research in these fields and to understand shifting consumer sentiment.

We work with our clients so that they can use this information to build corporate and product strategies with responsible technology at the heart.

And we use our own experience of building digital wellbeing products to advise and support other value-driven businesses on their own missions to return autonomy to users.